Welcome to Green Growth Beverage

INCUBATING BRANDS, DELIVERING RESULTS.

about us

Successfully Navigating The U.S. 3 Tier System

Green Growth Beverage is a marketing company that represents developing spirit and wine brands from around the world. Green Growth Beverage has a seasoned executive team with a combined 50+ years in the beverage alcohol industry with established distributor relationships throughout the country.

Navigating and providing access to the U.S. 3-tier alcoholic beverage system and establishing brands in market quickly and successfully is what we do. We value our partnerships and personal relationships and are passionate about building brands and delivering results.

Our Story

🟢 Where We Started

Green Growth Beverage was founded by beverage industry veterans with decades of experience operating inside the three-tier system. We’ve worked on the supplier, distributor, and execution sides of the business—and we’ve seen firsthand how brands actually succeed (and why many don’t).

🟡 What We Saw

Across wine, spirits, RTDs, and emerging categories, the pattern was consistent:

Distributor focus skewed toward top-tier portfolios
Inconsistent local execution for most brands
Route-to-market strategies disconnected from real-world performance

Strong brands were being left behind—not because of the product, but because the system wasn’t built to support them.

🟠 What Changed

As the industry evolved into a total-beverage landscape, legacy models struggled to adapt. Supplier reliance on dedicated headcount became more expensive and less efficient, while distributor resources became increasingly constrained.

The gap between brand ambition and market execution widened.

🔵 Why We Built GGB

Green Growth Beverage was created to close that gap.

We built a flexible, performance-driven model that combines:

Strategic route-to-market alignment
Disciplined local sales and field execution
Strategic broker and distributor partnerships

All designed to scale regionally and nationally—without forcing brands into a single path.

Our Leadership

Darren Hunt

Chief Executive Officer

Darren Hunt is a seasoned professional with over two decades of extensive experience in the beverage industry, marked by a series of leadership roles and notable achievements across top-tier companies. Most recently, Darren served as the Director of Sales and Business Strategy at Eagle Distributing Inc, where he spearheaded strategic initiatives and sales operations for 21 months.

Prior to his tenure at Eagle Distributing, Darren was the Vice President of Sales at Western Son Distillery for nearly five years. In this role, he was instrumental in driving business growth in the North region, leveraging his deep understanding of market dynamics and consumer preferences.

Darren’s expertise was further honed during his time as the Midwest Market Manager at Constellation Brands. There, he managed a substantial portfolio. His strategic insights and operational acumen were key drivers of this success.

Darren’s career trajectory includes a significant tenure at Bacardi USA, where he joined as the Region Manager for the Midwest. He brought a wealth of experience from his previous role at Diageo-Guinness USA, where he spent six years as a Distributor Manager, refining his skills in distribution management and market expansion.

Darren’s foundational experience in the beverage industry began at E. & J. Gallo Winery, where he started as a field representative in Oklahoma before being promoted to Area Manager in Louisiana. This early experience provided him with a comprehensive understanding of field operations and market management.

With a robust track record and a wealth of industry knowledge, Darren Hunt continues to be a dynamic leader in the beverage sector, consistently driving growth and excellence in every role he undertakes

Chief Commercial Officer

Jeff is a proven C-level senior executive with extensive and progressive leadership experience and a successful track record in positions of increasing scope and responsibility within both the alcohol and non-alcohol industries. Nearly 20 years of beer industry experience and most recently, 10 years of spirits industry experience in a variety of leadership roles for companies ranging from $250M to $1B in revenue. Those companies include MillerCoors, MolsonCoors, Heineken, Bacardi, Mast-Jägermeister and Coca Cola Enterprises.

Jeff has developed and maintains long standing relationships with distributors coast to coast and has vast supplier experience within both beer and spirits, large and small, along with distributor experience as a General Manager with Coca-Cola.

He demonstrates confidence and experience with board level engagement and participation along with a high level of comfort with meaningful engagement across varied media and industry platforms. A hands-on, results oriented leader with unwavering focus on both top-line and bottom-line growth. A record of success in development and implementation of strategic initiatives delivering market share growth, profitability and shareholder value along with a track record of “simply getting things done”.

Strategic Advisor

Our Solution

Green Growth Beverage (GGB) is a total-beverage route-to-market and growth platform designed for suppliers who need more focus, accountability, and measurable execution than traditional partners provide.

We operate at the intersection of strategy, execution, and performance, helping brands scale intelligently across priority U.S. markets—without being confined to a single distributor, wholesaler, or legacy model.

What We Do

Design and manage custom route-to-market strategies across spirits, RTDs, beer-adjacent, and emerging beverage categories
Align suppliers with the right distributors, accounts, and field execution models by market
Deploy disciplined field activation, key account strategy, and performance tracking that drives real velocity—not just coverage

How We’re Different

Built for the “total beverage” era, working seamlessly with beer distributors, wine & spirits wholesalers, and independent operators
Market-by-market focus with scalability
Data-driven execution tied to clear KPIs, deliverables, and ROI
Flexible engagement models—GGB is not dependent on an alternative route-to-market structure to create value

Green Growth Beverage

GGB is a marketing company that represents developing beverage brands providing local sales and marketing support with supplier headcount at a fraction of the cost.

As necessary for a supplier, building and developing a national network of non-traditional wholesalers looking to expand into alternative categories.

Selective and strategic portfolio of up-and-coming brands; not serial brand acquirers.

Full sales management/local marketing capabilities:

Seasoned executive team with decades of experience in the beverage industry.
Local market knowledge and experience.
Market experience/knowledge within all 50 states.
Knowledge and understanding of the ways of working within regional chain accounts.

Managing all aspects of sales including brand growth and expansion

3-Tier Network

Our organization will help expand your footprint with vetted distributors that have aligned with GREEN GROWTH Beverage Marketing, consisting primarily of non-traditional wholesalers.

Sales Management

Our experienced, sales organization has successfully built small and start-up brands through the years across the U.S. Our organization is well established in key states throughout the U.S. and have tremendous relationships and a track record of exceptional results coast to coast.

National & Regional Account Coverage

We have regional chain account coverage that calls on the top chain accounts.

Green Growth Beverage

Vision

To be the best performing, most trusted and respected beverage marketing company in the US.

Mission Statement

To provide emerging beverage brands with innovative and effective distribution strategies, navigate market challenges, and enhance brand visibility, ensuring their growth and success in a competitive marketplace.