The Engagement Model
A System With a Cadence, Not a Retainer With Meetings.
GGB engagements run on a defined sequence and a fixed operating rhythm. The brand always knows what is being worked on, what was executed last month, and what the numbers say about it.
The standard
If it is not in the plan, it does not get executed. If it was executed, it gets reported.
“Distribution is built on trust. Growth is built on what happens after.”
Operating rhythm
- Weekly — distributor and field activity
- Monthly — KPI review against the market plan
- Quarterly — plan, pricing, and resource reset
The Commercial Growth System
Six Phases From Assessment to Expansion.
The first three phases establish the commercial foundation. The last three are continuous — they repeat every cycle for as long as the engagement runs.
- 01
Discover
Assess the brand, market opportunity, current distribution, pricing, and sales requirements.
- 02
Design
Build the route-to-market strategy, operating plan, programming calendar, and performance expectations.
- 03
Align
Engage distributors, establish pricing, secure commitments, and prepare each market for launch.
- 04
Execute
Drive distributor activity, account calls, chain presentations, placements, displays, and retail activation.
- 05
Measure
Capture market activity, account feedback, placements, consumer engagement, and sales performance.
- 06
Optimize
Use real market intelligence to refine programming, resource allocation, and growth priorities.
The first ninety days decide whether everything after them has a foundation to stand on.
The First 90 Days
What Happens Before Anything Ships.
Engagements open with a structured onboarding period. Its purpose is to establish the written commercial plan that will govern the engagement.
- 01Days 1–30
Commercial Assessment
Review current distribution, pricing, depletions, account base, and programming. Identify where execution is breaking and what the brand can realistically support.
- 02Days 31–60
Plan and Pricing
Build the operating plan by market: priorities, pricing and margin structure, programming calendar, and the performance indicators the engagement will be judged on.
- 03Days 61–90
Alignment and Launch
Align distributors on commitments and pricing, prepare chain presentations, brief field execution, and open the first full reporting cycle.
After launch, the engagement settles into a rhythm that does not vary by month or market.
Operating Cadence
The Rhythm the Engagement Runs On.
- Weekly
- Field and distributor activity
- Account calls, placements, displays, and distributor follow-up executed and logged against the market plan.
- Monthly
- Performance review
- KPI review by market against the written plan, with the intelligence from the field read alongside the numbers.
- Quarterly
- Plan and resource reset
- Programming, pricing, and resource allocation adjusted toward the markets and accounts that are performing.
- Annually
- Operating plan rebuild
- Next-year commercial plan, pricing model, programming calendar, and expansion sequence written market by market.
Before cost comes scope. Here is what an engagement carries by default.
The Engagement
One Operating Core. Execution Scaled to the Market.
Every GGB engagement begins with the same commercial operating system. Market priorities determine where additional execution resources are deployed.
Core commercial system
- Sales Strategy & PlanningThe written operating plan, pricing model, and programming calendar every other capability runs against.
- Distributor DevelopmentSelection, negotiation, and ongoing management of the partners executing that plan in each market.
- Sales LeadershipA named GGB executive owning the plan and the number, directing the system market by market.
- Chain Account DevelopmentRegional retail pursued from the same plan, with presentations, paperwork, and programming carried through.
- Account ExecutionAccount calls, placements, displays, and follow-through that turn the plan into shelf activity.
- Performance IntelligenceVerified field activity and monthly reporting that feed the next planning decision.
Additional execution, scaled as needed
- Retail ActivationsProfessional in-store activation programs deployed according to account and market priorities.
- Ambassador StaffingTrained field personnel assigned to defined retail programs and execution requirements.
- Expanded Field CoverageAdditional field resources deployed where the commercial plan requires greater account-level execution.
Execution programs only count if someone can show what happened inside the account.
Powered by Bev Savvy
How the Plan Actually Gets Executed in Retail.
Bev Savvy Activations is GGB's dedicated account execution capability, turning commercial plans into verified activity inside priority accounts. Activations, field observations, consumer engagement, retail conditions, and execution data flow back into the same performance intelligence used to manage the market.
- 01Verified ExecutionScheduling, trained field teams, GPS and photo verification, and defined execution standards.
- 02Retail IntelligenceConsumer engagement, product movement, competitive activity, retail conditions, and account feedback captured where execution happens.
- 03Performance ReportingField activity synthesized by market and reviewed against the commercial plan.
- Account and market
- Retailer, channel, and territory
- Products or program
- Package and program in market
- Field personnel
- Trained staff, scheduled shift
- GPS verification
- Location confirmed at check-in
- Photo verification
- Display, placement, shelf condition
- Execution standard
- Checklist completed by account
- Consumer engagement
- Interactions and product feedback
- Retail movement
- Movement reported by the account
- Competitive activity
- Pricing, displays, programming
- Retail observations
- Voids, cold box, staff feedback
- Market intelligence
- Field activity synthesized by market
- Executive reporting
- Reviewed against the written plan
Bev Savvy is GGB’s dedicated account execution capability for retail sampling, in-store tastings, product demos, and field activations — translating commercial plans into verified in-market execution and field intelligence.
See Account Execution in ActionA cadence is only credible if the same indicators are on the table every time.
Accountability
What Gets Measured Every Month.
The indicator set is agreed during onboarding and does not change mid-year. It is the same set the brand can take into a board or investor conversation.
- DistributionPoints of distribution, authorizations, and account-level gains or losses by market.
- VelocityMovement per outlet read against the plan, not against the prior month alone.
- ExecutionAccount calls completed, placements, displays, and programming compliance.
- Distributor PerformanceCommitments made versus commitments delivered, reviewed partner by partner.
- Pricing IntegrityRealized pricing and margin structure against the agreed model.
- Field IntelligenceStore-level observations and account feedback captured as execution happens.
That evidence is what the client review is built on.
Client Review
How the Brand Sees the Work.
Reporting is not a monthly attachment. It is the agenda for a working review with the executive who owns the market.
01
Reporting Delivered
Market performance and field activity summarized against the written plan.
02
Working Review
GGB leadership walks the results, including what did not work and why.
03
Decisions Recorded
Programming, pricing, and resource changes agreed and written into the next cycle.
The same discipline governs where we operate next.
Territory
Built for Disciplined Market Expansion.
We open a market when we have the leadership, the right wholesaler, and the local relationships to execute in it. Not before. Our team has worked alongside leading regional and national distributor networks across these states, on both sides of the three-tier system.
Current markets
Texas, Oklahoma, Kansas, Nebraska, Iowa, Missouri, Arkansas, Louisiana, Minnesota, Wisconsin, Georgia, South Carolina.
Calendar Year 2026 expansion
Colorado, Illinois, Tennessee.
Calendar Year 2027 expansion
Florida.
Coverage reflects the approved GGB territory plan. Expansion timing is phased by calendar year and confirmed market by market before coverage is committed.
Next Step
See the First 90 Days Applied to Your Brand.
A strategy conversation covers your markets, distributor structure, and current execution, and what an onboarding period would actually cover.