Leadership
An engagement with GGB puts senior beverage operators on your business — people who have set national pricing, run distributor networks, and built and sold a brand of their own.
Why it matters
Commercial decisions at this stage are hard to reverse. Distributor selection, pricing architecture, and market sequence set the ceiling for years.
Operating experience
The Team
Each executive owns a part of the commercial model and stays accountable for how it performs in market.
Chief Executive Officer
Sets the operating model and holds market performance to it. Thirty-plus years across supplier and distributor organizations gives GGB clients judgment on pricing, distributor selection, and where growth is actually earned.
Chief Operating Officer
Owns execution discipline: the plans, cadence, and accountability that turn strategy into account-level activity. Thirty-five years of executive leadership across national supplier organizations.
Strategic Advisor
Founded Western Son Vodka in 2010 and led the brand through its acquisition by Sazerac in 2025. Brings a founder's perspective from first placement through exit and advises GGB clients on decisions at each stage of scale.
That judgment comes from having sat on every side of the three-tier system.
Where the Experience Comes From
GGB leadership has held senior positions inside national suppliers, regional distributors, and an independent brand taken from founding to exit. Prior employers are context for that judgment, not the credential itself.
Seniority only counts if it stays on the account after the pitch.
How Leadership Engages
The executives who build the plan are the executives who present it to distributors, sit in the monthly review, and answer for the result.
01
A GGB executive owns performance in each market and is the brand's direct counterpart.
02
Leadership runs distributor negotiations, key chain presentations, and business reviews directly.
03
The same leadership presents monthly results against the written plan, including what did not work.
Next Step
A strategy conversation is with the executives who would own your markets, not a business development team.
